OUR PRINCIPLES

WHY WHITE CAVIAR

Brand & consumer activation is always at the core of what we do, so that we reveal the deeper, stimulating insights that will drive your business initiative forward to be successful in the market. Locally, regionally, globally. This is why our clients continue to work with us.

Trusted partners and future thinkers

You will receive strategic and actionable insights, not simple answers to questions. We look for the answer that gives you a strategic advantage in the market or among the target you are trying to reach.
Our approaches are well thought through and tailored for the purpose they serve. We propose the solutions that are right for you while at the same time pushing our thinking beyond the status quo.
You tap into more than 20 years of experience with research in the region across categories. Our work and attention to quality are highly recommended and continue to build strong relationships with our clients.

Our solutions inspire and lead to growth

We take every opportunity to think about smart and different ways to answer your questions to reveal new insights, challenging the status quo of what we do.
Our mindset is that of getting out in field without prejudices and understand, clarify and contextualize our findings in a truthful consumer, category, and cultural context.
We tell stories that transcend in organizations because they bring fresh perspectives, are strategic and a call for action in ways that are easily understood.

Meaningful & strategic engagements with our clients

In terms of exploration, i.e. all operations and interactions related to data gathering, whether it comes from primary data collection, stakeholder interviews, secondary sources or consultancy services.
In terms of activation, i.e. all steps involved in making sure the insights live in the day-to-day operations in your organization through high-quality deliverables, data immersions, workshopping, and strategy development.
In terms of integration, i.e., all support to the insight-related matters, post-project support and perspectives to any questions arising during the operationalization and activation of the insights internally.

Senior engagement at all stages of the project

TESTIMONIALS

Jan has been our strategic insights partner for over four years working on different projects across multiple nationalities all with the ultimate objective to drive shopper centricity throughout our organization. Whether it has been purely qualitative or quali-quant projects, Jan has delivered exceptional work with clarity of thought. Along with his team, he has helped us to define our shopper strategy for Global Travel Retail through a complex eight nationality and multiple category quali-quant project. He has also led shopper-understanding projects that helped us to reposition strategic brands as well as identify opportunities to win in high value gifting.
Jan seeks to understand the business issues before getting into research objectives and always has activation of insight at the forefront. He designs clever research solutions to deliver maximum return on investment.
The work we have done together has received strong levels of endorsement and recognition from senior leaders in our organization and most importantly has helped to shape our plans to successfully grow our business.

Jan has impressed us with his rich experience in Asian markets and his highly engaging and professional approach. He is very responsive to our requests. Being observant, he knows the way to discover the unveiled insights and translate the insights into actionable recommendations. The methodology for our research is very unconventional if compared with the mainstream focus group discussion. It required high level of agility, strategic thinking and precise catch of the relevant insight from massive information. We're pleased to see that Jan has helped us smoothly land this project with a promising proposition for China.

White Caviar have consistently provided us with strategic insight and partnership. They helped elevate our ability to attract, inspire, engage and of course convert shoppers. Jan went beyond the initial brief to provide an approach which truly addressed the business questions and provided insights which improved store performance. These recommendations were rolled out across APAC. I would recommend working with White Caviar if you are seeking a strategic & committed senior team in China or the region.