WHITE CAVIAR is not an average strategic agency as WHITE CAVIAR is an unusual combination anyways. WHITE CAVIAR is perceived Chinese but has a global point of view. WHITE CAVIAR is offering a strategic perspective rather than an answer only.
The characters in our Chinese name ‘瞰微’ [kàn wēi] closely reflect how we approach our work. The first character ‘瞰’ [kàn] (bird’s view) means we take an elevated perspective to answer your question without losing an eye for detail, which is implied in the second character ‘微’ [wēi] (small).
The name and logo of WHITE CAVIAR play with the contrast of black and white whilst unifying the contrary. The round shaped signet has this character feel to it, yet it thrives for simplicity. The 45° rotation adds motion and expresses the forward thinking of WHITE CAVIAR.
