White Caviar

The strategic side of
insight

The strategic
side of insight

See Beyond. Act Smarter.｜White Caviar

Consumer Insight & Behavioral Strategy

Brand Growth & Innovation Strategy

Market Intelligence & Retail Dynamics

Cultural Strategy & Localization

Forward-thinking. Strategic. Authentic

WHITE CAVIAR is not an average strategic agency as WHITE CAVIAR is an unusual combination anyways. WHITE CAVIAR is perceived Chinese but has a global point of view. WHITE CAVIAR offers a strategic perspective rather than an answer only.

WHITE CAVIAR PRINCIPLES

Brand & consumer activation is always at the core of what we do, so that we reveal the deeper, stimulating insights that will drive your business initiative forward to be successful in the market. Locally, regionally, globally. This is why our clients continue to work with us.

Trusted partners and future thinkers

Our solutions inspire and lead to growth

Meaningful & strategic engagements with our clients

Senior engagement at all stages of the project

Helping you make strategic decisions on China and the region

Market research driven Brand and Innovation Consultancy. We help brands and businesses propel themselves forward in the market with clear and insight driven strategies. We help you understand the needs, tell you where to focus and how to market your brand and services.

MARKET INSIGHTS

Insights to get yourself familiar with the market and the Chinese consumer. The contents of our publications and keynotes have been at the core of many overseas seminars or energizer sessions on China for partner agencies, creatives, media, and economists.

Social scores in China [2022]

The taster generation [2021]

The soul of Chinese [2021]

Retail 2030 [2020]

Jan has been our strategic insights partner for over four years working on different projects across multiple nationalities all with the ultimate objective to drive shopper centricity throughout our organization. Whether it has been purely qualitative or quali-quant projects, Jan has delivered exceptional work with clarity of thought. Along with his team, he has helped us to define our shopper strategy for Global Travel Retail through a complex eight nationality and multiple category quali-quant project. He has also led shopper-understanding projects that helped us to reposition strategic brands as well as identify opportunities to win in high value gifting.
Jan seeks to understand the business issues before getting into research objectives and always has activation of insight at the forefront. He designs clever research solutions to deliver maximum return on investment.
The work we have done together has received strong levels of endorsement and recognition from senior leaders in our organization and most importantly has helped to shape our plans to successfully grow our business.

Jan has impressed us with his rich experience in Asian markets and his highly engaging and professional approach. He is very responsive to our requests. Being observant, he knows the way to discover the unveiled insights and translate the insights into actionable recommendations. The methodology for our research is very unconventional if compared with the mainstream focus group discussion. It required high level of agility, strategic thinking and precise catch of the relevant insight from massive information. We're pleased to see that Jan has helped us smoothly land this project with a promising proposition for China.

White Caviar have consistently provided us with strategic insight and partnership. They helped elevate our ability to attract, inspire, engage and of course convert shoppers. Jan went beyond the initial brief to provide an approach which truly addressed the business questions and provided insights which improved store performance. These recommendations were rolled out across APAC. I would recommend working with White Caviar if you are seeking a strategic & committed senior team in China or the region.